Generating 3D graphs of symmetry-group equivariance is of intriguing potential in broad applications from machine vision to molecular discovery. Emerging approaches adopt diffusion generative models (DGMs) with proper re-engineering to capture 3D graph distributions. In this paper, we raise an orthogonal and fundamental question of in what (latent) space we should diffuse 3D graphs. ❶ We motivate the study with theoretical analysis showing that the performance bound of 3D graph diffusion can be improved in a latent space versus the original space, provided that the latent space is of (i) low dimensionality yet (ii) high quality (i.e., low reconstruction error) and DGMs have (iii) symmetry preservation as an inductive bias. ❷ Guided by the theoretical guidelines, we propose to perform 3D graph diffusion in a low-dimensional latent space, which is learned through cascaded 2D–3D graph autoencoders for low-error reconstruction and symmetry-group invariance. The overall pipeline is dubbed latent 3D graph diffusion. ❸ Motivated by applications in molecular discovery, we further extend latent 3D graph diffusion to conditional generation given SE(3)-invariant attributes or equivariant 3D objects. ❹ We also demonstrate empirically that out-of-distribution conditional generation can be further improved by regularizing the latent space via graph self-supervised learning. We validate through comprehensive experiments that our method generates 3D molecules of higher validity / drug-likeliness and comparable or better conformations / energetics, while being an order of magnitude faster in training. Codes are released at https://github.com/Shen-Lab/LDM-3DG.