Constantly Improving Image Models Need Constantly Improving Benchmarks

Recent advances in image generation, often driven by proprietary systems like GPT-4o Image Gen, regularly introduce new capabilities that reshape how users interact with these models. Existing benchmarks often lag behind and fail to capture these emerging use cases, leaving a gap between community perceptions of progress and formal evaluation. To address this, we present ECHO, a framework for constructing benchmarks directly from real-world evidence of model use: social media posts that showcase novel prompts and qualitative user judgments. Applying this framework to GPT-4o Image Gen, we construct a dataset of over 35,000 prompts curated from such posts. Our analysis shows that ECHO (1) discovers creative and complex tasks absent from existing benchmarks, such as re-rendering product labels across languages or generating receipts with specified totals, (2) more clearly distinguishes state-of-the-art models from alternatives, and (3) surfaces community feedback that we use to inform the design of metrics for model quality (e.g., measuring observed shifts in color, identity, and structure).