Content Promotion as a Strategic Game: How to Design Agentic Publishers for the Evolving Search Ecosystem in the GenAI Era?
Tommy Mordo ⋅ Sagie Dekel ⋅ Tomer Kordonsky ⋅ Omer Madmon ⋅ Moshe Tennenholtz ⋅ Oren Kurland
Abstract
With the rise of LLMs, publishers now operate in a dual world where traditional search and chat-like systems coexist. We propose a unified, game-theoretic view of this environment and highlight different tools, such as Multi-Agent Reinforcement Learning, that support the development of competitive content-optimization agents.
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