We develop a simple solvable model of neural scaling laws beyond the kernel limit. Theoretical analysis of this model predicts the performance scaling predictions with model size, training time and total amount of available data. From the scaling analysis we identify three relevant regimes: hard tasks, easy tasks, and super easy tasks. For easy and super-easy target functions, which are in the Hilbert space (RKHS) of the initial infinite-width neural tangent kernel (NTK), there is no change in the scaling exponents between feature learning models and models in the kernel regime. For hard tasks, which we define as tasks outside of the RKHS of the initial NTK, we show analytically and empirically that feature learning can improve the scaling with training time and compute, approximately doubling the exponent for very hard tasks. This leads to a new compute optimal scaling law for hard tasks in the feature learning regime. We support our finding that feature learning improves the scaling law for hard tasks with experiments of nonlinear MLPs fitting functions with power-law Fourier spectra on the circle and CNNs learning vision tasks.