The concepts of unitary evolution matrices and associative memory have boosted the field of Recurrent Neural Networks (RNN) to state-of-the-art performance in a variety of sequential tasks. However, RNN still has a limited capacity to manipulate long-term memory. To bypass this weakness the most successful applications of RNN use external techniques such as attention mechanisms. In this paper we propose a novel RNN model that unifies the state-of-the-art approaches: Rotational Unit of Memory (RUM). The core of RUM is its rotational operation, which is, naturally, a unitary matrix, providing architectures with the power to learn long-term dependencies by overcoming the vanishing and exploding gradients problem. Moreover, the rotational unit also serves as associative memory. We evaluate our model on synthetic memorization, question answering and language modeling tasks. RUM learns the Copying Memory task completely and improves the state-of-the-art result in the Recall task. RUM’s performance in the bAbI Question Answering task is comparable to that of models with attention mechanism. We also improve the state-of-the-art result to 1.189 bits-per-character (BPC) loss in the Character Level Penn Treebank (PTB) task, which is to signify the applications of RUM to real-world sequential data. The universality of our construction, at the core of RNN, establishes RUM as a promising approach to language modeling, speech recognition and machine translation.